[NEWS] JYJ Sign On With NII For Another Year… ‘Benefitting From The JYJ Marketing Effect’
Group JYJ (Kim Jaejoong, Park Yoochun, Kim Junsu) have signed on with the clothing brand NII for another year.
A representative of NII stated, “We benefitted greatly from JYJ’s star marketing effect last year,” and “We plan to upgrade NII’s image to a new level through a ‘line extension’ strategy that combines an aggressive star marketing plan with a broadened distribution environment. We also plan to continue our Heart campaign as well.”
The announcement was released with JYJ’s Spring photoshoot images. The photos were taken in late-January at a studio in Nonhyun-dong under the concept ‘I want you!’ The photoshoot sets JYJ in a concept of warm, Spring love confessions and gives off the feel of a romantic comedy film.
JYJ’s witty and lovely side can be seen through reinterpretations of Love Actually’s sketchbook proposal scene, Cupid, the God of love, a diamond ring proposal, a White Day candy proposal, and the infamous cappuccino foam kiss.
JYJ said, “We found ourselves making funny poses for the photoshoot,” and “We really enjoyed this photoshoot and we were happy to see each other for the first time in a while.”
Source: [TV Daily]
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